This course provides participants with a structured systematic roadmap to building a successful technology start-up. To ensure that students gain maximum benefit, the course will admit students that have a technology start-up idea that they are working on. "
The main course modules are:
Selecting a Beachhead market
Decision Making Unit Identification
Customer Acquisition Strategy
Market Segmentation & Competitive Analysis
Business Model Design
Market Size Analysis & Customer Lifetime Value
Customer Acquisition Costs
Minimum Viable Product Development
At the end of the course, students will develop a customer profile for their venture, design a business model and map out the process to acquire paying customers. Participants will also identify and test the key hypothesis that their business model is based on, refine the hypothesis that are invalidated and ultimately, define a minimum viable product.